Modernizing, refining, and connecting a mini-meat stick brand with its parent brand (New Primal). And inject a little more fun βοΈ
The goal: Merge the brand recognition of New Primal to the popularity of Snack Mates β enabling cross selling. Eventually convert all pacakging from tear-away 5ct packs, into bags (easier to merchandise, pack, and maintain).
Key Decisions: Cleaner, brighter & more modern aesthetic. Eliminate "KIDS" to be more inclusive. More prominent and cheeky use of "Mr.Chicken." New brand sticker accents. Colorful & cute logo variations for merchandise (hats, shirts, straw toppers, diecut stickers).
Result: A more fun, inclusive brand. Overall basket size increased on DTC website, and on Amazon. Increased inbound buyer interest (store exclusives, and unique/custom SKU offerings). Attention and purchase orders from Big Box & Club retailers such as Costco, Target, Walmart, Aldi, Sam's Club and BJs.