Upgrading an established meat stick brand
The goal: Help packaging pop off the shelf in stores, and modernize the brand's e-commerce & social presence.
Key Decisions: Cleaner, brighter & more modern aesthetic. Bold blue brand color stands out on screen. New brand sticker accents. Implementation of in-store display/shipper program.
Result: Increased SKU proliferation at retailers (Sprouts, Whole Foods, Thrive Market etc) – especially after the release of Rotisserie Chicken. Increased inbound buyer interest (store exclusives, and unique/custom SKU offerings). Attention and purchase orders from Big Box & Club retailers such as Costco, Target, and Sam's Club.